StoryForward LA’s Hal Hefner talks with Geoffrey Colo, transmedia producer for Marvel’s Agents of S.H.I.E.L.D. and Marvel’s Agent Carter, about the unique from of transmedia storytelling that Marvel develops as compared to the more typical marketing campaigns seen today in Hollywood, and what a Transmedia Producer is, what they actually do, how they work with directors, showrunners and marketing, and how their roles can differ depending on the project and its content.
This is a great glimpse at the current state of cross-platform storytelling in Hollywood, from an actual practitioner on the ground, followed by a great Q&A session. Don’t miss it!
Links mentioned in this episode:
- Ares Live (The Martian)
- StoryForward NYC
- StoryForward LA
- Agents of S.H.I.E.L.D.
- Geoffrey’s Twitter @GeoffreyColo
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