055: Road Warriors, Rebranding and Regret

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Hal Hefner

Hal Hefner

In today’s episode, Steve’s guest is Transmedia LA’s Managing Director Hal Hefner. We talk about the history and vision of Transmedia LA, including a pretty big announcement that involves us here at the StoryForward Podcast that you won’t want to miss.

Plus, in the news this week: Comic Con, more on the Xbox Studios closure, Snowpiercer and Dawn of the Planet of the Apes. And finally our Cross-Media Moment, in which ARGNet’s Michael Andersen joins us for a romp through the world of 50 Shades of Grey.

Stuff mentioned in this episode:


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