045: It’s All About Community and Fan Engagement

Lara Hoefs
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Lara Hoefs

Lara Hoefs

Our guest is transmedia strategist Lara Hoefs (Story Disruptive), who chats with Steve about her work on the Twilight Saga film series and how fans and community are shaping projects like The Veronica Mars Movie. Also, we’re once again joined by Michael Anderson (ARGNet) who shares the current goings-on in the Alternate Reality world.

And you won’t want to miss this episode’s Cross-Media Moment: CARRIE!

Stuff mentioned in this episode:

Enjoy Your Power swag sent to Michael Anderson

Enjoy Your Power swag sent to Michael Anderson

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