Lara Hoefs

045: It’s All About Community and Fan Engagement

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Our guest is transmedia strategist Lara Hoefs (Story Disruptive), who chats with Steve about her work on the Twilight Saga film series and how fans and community are shaping projects like The Veronica Mars Movie. Also, we’re once again joined by Michael Anderson (ARGNet) who shares the current goings-on in the Alternate Reality world. And …

Katrina, Jen and Christine

044: South by Southwest 2014

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Our special South by Southwest episode, in which Steve chats with an international roundtable of transmedia experts: Katrina German (OneStory), Jen Begeal (JLBHart Media) and Christine Weitbrecht (Thoughts on the T). They chat about SXSW Interactive, the Internet of Things, Epson Moverio Smart Glass, True Detective, Second Screen apps and the value of taking a shower. …